Aditi Enterprise , a popular name in ready to eat sweetmeat industry started its journey with the pioneership of Mr. Basudeb Ghosh the founder of Aitijhyaa, aged 10 years, with broad spectrum of vision which has helped this organization to reach their goal.
Sweets occupy an important place in the diet of Bengalis and at their social ceremonies. It is an ancient custom among both Hindu and Muslim Bengalis to distribute sweets during festivities. The confectionery industry has flourished because of its close association with social and religious ceremonies. Competition and changing tastes have helped to create many new sweets, and today this industry has grown within the country as well as all over the world.
The sweets of Bengal are generally made of sweetened cottage cheese ( chhana), unlike the use of khoa (reduced solidified milk) in Northern India. Additionally, flours of different cereals and pulses are used as well. Some important sweets of Bengal are:
Shondesh, Roshogolla, Laddu, Pantua, Chomchom, and other Several varieties of yoghurts such as mishţi doi, custards, and rice pudding (khir or firni) are also popular in both Bangladesh and West Bengal. Sandesh, chhanar jileepi, kalo jam, Kalakand, Lancha, Chanar pulao , Kaju Anjir Barfi, Gulab jamun, Laddu, langcha and an innumerable variety are just a few examples of sweets in Bengali cuisine.
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