• Phase 1: We reach out to Durga Puja committee to register their Puja with the website www.bergerpriyopujo.com to become among the top ten favorite Puja of Kolkata.
• Once all the Puja got registered we invited people to vote for favorite Puja.
• Phase 2: Based on the number of voting we prepared a shortlist of 24 top Puja and once again ask listeners to vote for the final round.
• We also had selected 20 listeners out of total registered vote and make them Citizen Judge for the final round. These 20 judges were groomed by Celebrities like Usha Uthup, Srilekha Mitra and RJ Mir.
• Finally the top ten Puja got selected based on the total number of votes and also the citizen judges visited all the 24 Puja and give them marks based on the parameter selected by Berger.
• And the rest is history...

Activity

Registration —
•  Registering 800 + pujos across Kolkata, Saltlake and Howrah Call Centre operations -
•  Setting up a toll free based call centre and managing the same for people to vote
•   Recruitment and training people for managing the call centre
•   Catering to almost 3000 calls each day

Activations -
• Roasdhow across the localities of top 24 pujos
• Mall activity in 4 most prominent malls in Kolkata, Saltlake and Howrah
•  Screening of a specially designed Berger Priyo Pujo commercial across 22 screens in different multiplexes