2) Innovation:
Design the products to fulfill the need.
Innovation is the development of new customer value through solutions that meet new needs, unarticulated needs, or old customer and market needs in new ways. This is accomplished through different or more effective products, processes, services, technologies, or ideas that are readily available to markets.
In addition to the standard product offering, GETRON provides value added services by creating uniquely designed products for specific customer needs.
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