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PERFUMES :
CALVIN KLEIN, TEDLAPIDUS, TITTO BLUNI, UDV, EVAFLOR, YACHT, THAIS, PREMIUM
BRANDS OF FRENCH PERFUME -
NINARICCI, BURBERRYS, ESCADA, AZZARO, JAQUES BOGART, CAROLINA HERRERA, PACO RABANNE, SO, ST. DUPONT, FERRARI AND OTHERS.
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COLOUR COSMETICS, SKIN CARE AND OTHERS : BEYU (FROM W. GERMANY), NEUTROGENA, KRYOLAN, CHAMBOR, LOREAL INTERNATIONAL, REVLON, LAKME, MAYBELLINE, SHAHNAZ, BIOTIQUE, LOTUS, BLOSSOM KOCHHAR, AROMATHERAPY, GILLETTE, PARK AVENUE, PHILIPS PERSONAL CARE, VLCC, VEGA PROFESSIONAL MAKE-UP BRUSHES, HIMALAYA HERBALS, GARNIER, OIL OF OLAY, POND'S INTERNATIONAL, ST. IVE'S, SWISS FORMULA, JOHNSON'S BABY PRODUCTS AND ALL KINDS OF EXCLUSIVE BRANDS OF INDIAN AND IMPORTED COSMETICS, PERFUMES
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A visit to New Market is not complete without a peek at The Royal Store. It is one of the oldest cosmetics shops within this famous shopping arcade, having been in business for the last 110 years. It is the only store in the city that keeps the entire range of television, film and theatre makeup.The products available are wide and varied, for all kind of customers.
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Impression:
The 15 salesmen and women are always eager to attend to you, no matter how crowded the shop gets. Prices are strictly by the catalogue, since all the products are reputed brands. So you get your money's worth. There is a feeling of warmth in the shop even if you are a complete stranger to the outlet.
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Interiors :
The spacious store is air-conditioned, with a wide glass entrance. Thanks to its expansion over the years, the shelves are a combination of old world charm and smart, smooth lines. Despi'te the mind-boggling array of products, the shop looks neat and well planned. The windows are attractively lined with photo frames and crystals. However, it does not exactly fit the look of a contemporary upmarket outlet.
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Goods available:
The shop stocks expensive foreign perfumes and cosmetics, as well as homegrown labels and bric-a-brac line the shop shelves. Make-up for T.V. & Films.
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Parting shot:
Ask any well-bred old Calcutta citizen and they will scream that this is the shop from which to buy your favourite perfumes and cosmetics. And most of the city's pretty young things also make a beeline for the same shop — but no surprises there!
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ALLIES :
Film and TV stars, models, corporates and beauticians. Celina Jaitley, Koena Mitra, Reshmi Ghosh, Rituparna Sengupta and Dipti Gujral. |
PROPAGANDA MACHINE :
Occational advertisements in print media. Believes in its heritage value and thrives on word-of-mouth publicity. |
STATEGY :
Excellent salesmanship, if you ask for one thing they show you 20 options resulting in you buying 10 things instead of just one! |
IMAGE :
A 110 years old store, has contered to yesteryed film personalities like UTTAM KUMAR, SUCHITRA SEN, BISWAJIT AND NOW CATERS TO CELINA JAITLEY, KOENA MITRA, RESHMI GHOSH, APARNA SEN, KANKANA SENSHARMA, USHA UTTUPE, RUNA LAILA. INDRANI HALDER. |
STRENGTH :
Eagerness to adopt to the new look swanky store. Decided clientele trained beauticians presence of owners to supervise sales of work as the sales force too ! |
All Beauty Parlour items & Items for Bride & Bridegroom are Available Here |
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